Dear Virtual World,
A publicity stunt is an arranged occasion intended to draw in general society’s regard for the occasion’s coordinators or their reason. Publicity stunts can be professionally composed, or set up by amateurs. Such occasions are habitually used by promoters, big names, competitors, and government officials. When it is organized by a bunch of amateurs, that is when the PR stunt can go wrong and go viral. A PR stunt gets one’s attention no matter what it was trying to sell, which makes them a very good way to promote and advertise any product, well at least in my opinion. I have looked at some blogs that really enticed and hooked me to dig deeper in the field of Public Relations and made me want to find out more about its types and how you can advertise a product, which option’s vary.
Associations sometimes look for attention by organizing newsworthy occasions that draw in media scope. They can be as groundbreaking, world record endeavors, commitments, public interviews or composed dissents. By arranging and dealing with the occasion, the association endeavors to increase some control over what is accounted for in the media. Effective exposure stunts have news esteem, offer a photograph, video, and sound chomp opportunities, and are masterminded principally for media scope. It is sometimes hard for associations to plan effective attention stunts that highlight the message as opposed to covering it. For instance, it bodes well for a pizza organization to heat the world’s biggest pizza however it would not bode well for the YMCA to sponsor that same occasion. The significance of publicity stunts is creating news premium and mindfulness for the idea, item or administration being promoted. Take this as an example; have you every heard of WestJet’s Christmas Miracle? This PR stunt is–dare I say– my favorite! It brings only joy and happiness to my heart and did not include any dangerous acts. This is because it is done by professionals. This miracle has been at the center of Canadian aircraft WestJet’s showcasing technique throughout the last several years, and it has earned the organization a pleasant notoriety. WestJet sponsored all types of brands that were brought in as gifts for all travelers on two Calgary-bound flights, which are about 250 guests. The WestJet Christmas Miracle video expanded brand awareness and loyalty opportunities from within and beyond North America, as evidenced through video views and overwhelmingly positive media and consumer feedback, all celebrating WestJet’s minding society. Results/Impact: An extra 4.58MM perspectives on other WestJet YouTube recordings, exhibiting buyer engagement beyond this initiative.
In my opinion, a PR stunt is a great and effective way to promote your sponsor/product. Talking from experience, if I was in the middle of an airport during Christmas, telling Santa what I want for Christmas, then receiving it after my trip, I would be amazed and really contented. Not only is it a great way to promote a product and a sponsorship, but it could be fun and I’ll bet you it will be a memory that will not be forgotten no matter how good or bad it was. It will be talked about and will be viral because it is something that the whole world participates in, and we need more of those things called smiles, don’t we? The one thing we have to make sure happens when attempting a PR stunt is to make sure it is done by professionals and professionally. It should be taken seriously to avoid mistakes and failures. You wouldn’t want that, trust me.
Natalie Kobal 